
For one weekend, the city of Liège will become the beating heart of the grooming world. On Saturday 12 and Sunday 13 April 2025, the Diamex Master Groomer competition will be held.
In just two years, this competition has established itself as a not-to-be-missed event where groomers from all over the world come together to share their passion and measure themselves against each other in a setting that is both friendly and highly competitive.
One of the great strengths of our competition lies in the exceptional opportunities it offers its participants. Each year, we make a point of inviting exceptional international judges, renowned for their expertise and high standards. These meetings represent an invaluable opportunity for all contestants, who can benefit from invaluable advice, broaden their professional network and thus advance their career.
Diamex Master Groomer is a combination of high-level competition, learning and extraordinary encounters.
Practical information:
Date: 12 and 13 April 2025
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Contestant rate*: €70 per catagory
Visitor rate: €5 per day
*contestants have automatic access to the event throughout the weekend.
Our competition is recognised by the EGA (European Grooming Association), whose aim is to promote and develop the grooming profession.
Each year, the six official EGA categories are on the programme for our competition: Beginner, Handstripping, Intermediate, Pure Breed, Spaniel & Setter, and Poodles. We also offer unofficial categories, often referred to as creative or commercial, for contestants who want to take part for competition entertainment. The competition provides a platform for participants to showcase their talent and techniques in a range of categories.
OFFICIAL CATEGORIES:
- Beginner .
- Handstripping*
- Intermediate .
- Pure Breed*
- Spaniel & Setter*
- Standard Poodle* .
- Toy & Medium Poodle* .
*Open and Champion classes
OTHER CATEGORIES:
- Asian Style .
- Doodles .
- Double Master Groomer (Duo)
- Student class .
- Workshop (Commercial)
Toshinori Omura is an internationally renowned breeder, handler, groomer and judge. He began showing Poodles with Florence, who is also the first Poodle from his Smash Poodle kennel, which he created in 1989. Toshinori has been Japan's No. 1 Toy Poodle breeder for 34 years and he is considered one of the best in the world, the Smash prefix has produced over 800 Champions at the JKC. Throughout his impressive career, Toshinori has won countless awards: 108 times Best in Show in the USA, 11 times Best of Variety (including 8 consecutive times) at the PCA, numerous times Best in Show, notably at the World Dog Show and Asia Kennel Union, and several times Best of Breed at the Westminster Kennel Club Show.
Today Toshinori is a much sought-after speaker, he still shows dogs at dog shows with whom he wins numerous awards, he judges at dog shows and competitions for the EGA and the FCI organisation, he is president of the Fuji Poodle Club, and he is also a committee member of the Japan Kennel Club.
Olga Zabelinskaya is a self-taught groomer certified as a Master Groomer in the United States and internationally. She is the owner of Elite Pet Spa & Boutique, her grooming salon which won the Cardinal Excellence Award in 2010. She is also an internationally renowned judge and the creator of the Zolitta brand of grooming tools. Thanks to her outstanding work, Olga has groomed dogs for prestigious dog shows such as the Westminster Kennel Club Dog Show and is also solicited by celebrities to groom their pets. Olga has participated in numerous grooming competitions and was a member of Groom Team USA from 2008 to 2014. Over the course of her career, she has won many awards, including Best in Show, Best All Around Groomer, and twice Winners Circle Champion.
As a result of her dedication, stunning work and teaching through her enlightening seminars
and magazine Modern Styles Around the World, she has twice been honoured with the Cardinal Crystal American Groomer of the Year Award in 2009 and 2010, as well as the Congeniality Award in 2009.
Magali Delaye, breeder, groomer, trainer and international judge, is a world expert in handstripping grooming techniques. Magali's passion for grooming was passed on to her by her mother, a Terrier breeder. At the age of 15, she began her apprenticeship, discovered her talent for grooming and landed her first job three years later, thanks to her knowledge of Terriers and her remarkable stripping abilities. This experience enabled her to learn to groom other breeds, while building a reputation in her specialty. At the age of 20, she opened her own salon, then joined forces with her mom to help her run her kennel.
Before becoming a judge, Magali excelled in grooming competitions. She became National and International Champion in all categories, and twice won the prestigious title of Best of the Best at the Ciseaux d'Or in 1999 and 2006. Health problems forced Magali to reduce her grooming activity, but she devoted herself to training future groomers, several of whom went on to become Champions.
Paola Acco is a leading figure in the grooming industry, renowned for her contribution to the development of the profession. In 1991, she set up her own grooming salon in Portogruaro, then in 1999 she created a school where she has trained over 400 students, many of whom have gone on to become international champions. As a redoutable contestant, Paola has won numerous medals in Italy, Europe and the United States, as well as prestigious titles such as Italian Champion (1999) and World Team Champion (Barcelona 2003). A finalist in the Oster Competition on four occasions, she was also World Vice-Champion in Milan in 2007.
Co-founder of the Italian Groomers Association (ATI), Paola organizes major events such as the Master Show, she also leads numerous seminars and judges international competitions. In 2019, she launched Akko Scissors, renowned for their precision, and published Simply The Best, a reference book on grooming. Always active, she remains a source of inspiration for groomers the world over.
Umberto Lehmann, Président des associations EGA et ATI, est un précurseur qui a contribué à élever le niveau et la renommée du toilettage à travers le monde. Il a remporté le prestigieux prix Cardinal Crystal Grooming Achievement Award en tant que Toiletteur International de l’année en 1987, ainsi que le prix Shirlee Kalstone Global Achievement en 2018, notamment pour les efforts déployés pour connecter les compétitions et les programmes éducatifs de toilettage à l'échelle internationale.
Umberto est un toiletteur, éleveur, handleur, formateur, conférencier et juge international. Au cours de sa carrière, il a formé plus de 500 toiletteurs, a été Jury dans plus de 400 compétitions et a dispensé près de 450 séminaires à travers le monde. En parallèle, il a participé à de nombreux concours. Son talent et son expérience lui ont permis d’atteindre un excellent niveau dans toutes les catégories et de remporter plusieurs médailles d’or et d’argent. Il a également fait partie de l’équipe de toilettage italienne avec qui il a obtenu plusieurs prix.
Driven by an quest for perfection, Kitty has devoted her entire career to the pursuit of excellence. Convinced that one never know enough about the profession, she has consistently strived to expand her knowledge and skills, spending years perfecting her art and pioneering new techniques in the field of grooming. After 25 years at the head of her Kitana salon, she became a grooming consultant for Transgroom. Today, she supports and advises professional groomers in their day-to-day activities, a passion she has been nurturing for decades.
Kitty is also a recognised Champion, having won numerous medals in Europe and the United States, as well as several ‘Best in Show’ titles. Today, as a certified EGA judge, she is passing on her expertise to the next generation. A passionate trainer, Kitty leads seminars and demonstrations to guide groomers towards excellence. Co-organiser of Groomania, the biggest European event in the sector, she has established herself as a key reference in the industry.
Passionate about dogs since childhood, Mélanie Schmit has devoted herself to breeding and grooming Pomeranians, becoming a leading figure in the field on an international scale. As handler of her own dogs, she has led her kennel to win prestigious titles such as Belgian Champion, Luxembourg Champion and International Champion.
Recognised for her expertise, she joined the Diamex Team in 2022, further strengthening her presence in the world of competitions. Every year, Mélanie takes part in numerous dog shows and grooming competitions, where she is often rewarded.
Mélanie has also been a member of the Golden Dog Trophy organising committee for the last 8 years, contributing to making this event a must for dog owners from Belgium and beyond.
With his wealth of experience, Jean Vion is a talented groomer renowned for his expertise, a well-known breeder of Standard Poodles, and an exceptional trainer, both for his trainees in his salon and for Diamex Team France, which he trains.
Throughout his career, Jean has also taken part in over 450 dog shows, regularly distinguishing himself by winning numerous prestigious prizes. Among his achievements, he was a finalist in the French Grooming Championship and took 3rd place at Intergroom in 1994 in New York.
Jean has already demonstrated his skills as a speaker, a role he has taken on with brio since the early days of our competition. His mastery of the art of oratory enables him to captivate, inform and entertain his audience throughout the weekend. He creates a friendly and engaging atmosphere.
Our aim is to shine the spotlight on the work and excellence of the groomers who put in outstanding performances throughout the competition, starting with the winners of the prestigious All Around and Best in Show awards, who will receive €500 for their work.
Also, contestants who have won first place in the competition will be offered the entry fee for the category they have won for the 2026 edition of our competition.
Our competition is also an opportunity to celebrate the commitment and talent of the contestants who, through their know-how, passion and creativity, play an active part in the development and wealth of the profession.
To support and encourage them, we will also be awarding the following special prizes:
- Award of the Best Transformation for the Beginner category
- Award of the Best Transformation for the Handstripping category
- Award of the Best Transformation for the Intermediate category
- Award of the Best Transformation for the Poodles categories (Standard and Toy & Medium)
- Award of the Best Transformation for the Pure Breed category
- Award of the Best Transformation for the Spaniel & Setter category
- Award of the Best Newcomer for the Student Class
- Award of the Best Team (teams registration here)
- Rules and Conditions
- Programme
- Maps and access (coming soon)
Practical information:
Reservations: send an email to laboratoire.diamex@gmail.com
Location: Rue de la Berwinne 17, 4450 Juprelle Belgique (itinerary)
Schedule for Friday 11 April: from 14:00 to 17:00
Schedule for Saturday 12 April: from 6:00 to 17:00
Schedule for Sunday 13 April: from 6:00 to 15:00
On Saturday, 12 April, starting at 19:30, we are holding a Gala evening including dinner and party. After a busy first day, the Gala is a great opportunity to meet and network with other contestants, judges and the Diamex team outside the competitive environment.
We will start with a toast over a glass of Cava and some zakouskis, then we will continue with a sumptuous barbecue buffet, finishing with a delicious assortment of desserts. After the dinner, the evening will be entertained by a DJ.
The Gala promises to be a memorable night, with guests creating memories in a friendly and festive atmosphere.
Practical information:
Date: 12 April, 2024
Schedule: à partir de 19h30
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Price: €50 per person
Included: 1 glass of Cava, zackouskis, meal, dessert, 2 drinks and 1 coffee or tea.
We are pleased to announce that thanks to our partnership with the Ibis Styles Guillemins Hotel, all participants in the competition or seminars, as well as visitors planning to book accommodation, can benefit from a special rate at this hotel, which is conveniently located just a 10-15 minute drive from the competition venue.
How to take advantage of this?
If you wish to book a room at this hotel, simply fill out this special form and send it to the following address: hb6d9-bo@accor.com.
For more information about the Ibis Styles Guillemins Hotel, visit their website.
How do I register for the competition?
→ You can only register for the competition via the online registration form . On this form, you can register not only for one or more categories, but also for the seminars, reserve your seats for the Gala evening and book your visitor tickets.
As a visitor, do I need to book my tickets?
→ Not necessarily, you can reserve your seats in advance using the registration formor buy them directly on site.
Will there be food and drink on site?
→ Yes, there will be a variety of drinks and snacks available in the bar throughout the day. A food truck will also be on hand for lunch, offering a variety of meal options.
Can I pay by card on site?
→ Yes, a terminal is available for electronic payments. The types of payment accepted are : Visa, V PAY, MasterCard, Maestro, American Express, Discover, Diners Club or Union Pay. Please note that if you make a payment with an international card, your bank may charge you a fee depending on the bank's currency conversion policy.
I'm a student, is this event for me?
→ Yes, our competition is perfectly suited to students, and this year we've even programmed the Student Class, which allows you to discover the world of competition by putting your skills into practice in a competitive environment. Competitions are a great opportunity to have your work assessed by experienced judges, whose advice and experience is a real asset, but it's also an exceptional learning opportunity, with seminars given by Master Groomers throughout the weekend.
I'm a visitor. Can I bring my dog?
→ Yes, of course your dog is welcome at our event, as long as it is kept on a lead and under supervision at all times. This will enable all participants, visitors and their four-legged companions to enjoy the event in the best possible conditions. Don't forget to make sure your dog's vaccinations are up to date.
Will there be a vet at the event?
→ Yes, we have planned for a veterinarian to come and see contestants' dog(s) who need to be checked before the return. Please note that the cost of this service will be borne by the contestant. For more information, please contact us.
Any other questions?
→ Please send an email to laboratoire.diamex@gmail.com.
Practical information
Date: Saturday 12 April, 2025
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Start: 10:00
Price: 75€
Languages: English, translated into French and Dutch
Description
The Continental clip is one of the most sophisticated Poodle clips, and to demonstrate it, we are honoured to welcome Toshinori Omura, THE best Poodle breeder, renowned in the world for the perfection of his dogs and his scissor skills. During this seminar, Toshinori will teach his techniques for shaping the coat with precision and symmetry, whether for show or at the grooming salon. Toshinori's presence is a unique opportunity for each participant to rise to a higher level.
Practical information
Date: Saturday 12 April, 2025
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Directions: coming soon
Start: 14:30
Price: 75€
Languages: French, translate in English and Dutch
Description
The key to successfully grooming a Fox Terrier is first and foremost knowing how to recognise the dog's morphology and then using the appropriate technique. The demonstration will be given by Magali Delaye, THE Terrier specialist. She will be revealing her secrets and grooming techniques, as well as tips to select the right strippers according to different coat qualities. Her expertise is a real asset to learn how to groom a Fox Terrier to the highest standards in record time.
Practical information
Date: Sunday 13 April, 2025
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Start: 10:00
Price: 75€
Languages: English, translated into French and Dutch
Description
The Puppy clip, popular in grooming salons, is highly appreciated by Poodle owners thanks to its soft look, that reminds the appearance of a puppy. As a Poodle expert, Toshinori Omura will once again be demonstrating this clip. He will reveal his techniques, which combine dexterity and finesse, that enable him to groom to perfection, creating an elegant grooming style that enhances the dog's natural beauty.
Practical information
Date: Sunday 13 April, 2025
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Start: 13:30
Price: 50€
Languages: French, translate in English and Dutch
Description
Hosted by Paola Acco, specialist and creator of the AKKO Scissors brand, this seminar reveals all the secrets for choosing and using your scissors optimally based on the hair type and desired result. You will learn the importance of selecting the right scissors for smooth or curly hair, as well as the appropriate handling techniques for each type of scissors. The seminar will cover the differences between sculpting scissors with curved or straight teeth, types of blades (convex, beveled, or micro-serrated), and their use depending on the hair texture. You will also learn how to create natural layers without harsh lines, choose the shape and number of teeth for sculpting scissors, and optimize your cutting time. Paola Acco will share strategies to avoid common mistakes, work with the central part or tips of the scissors, and select the right model (straight, curved, or sculpting) based on the hair type. This seminar will help you master cutting techniques for woolly hair, understand the importance of tooth spacing, and the differences between wide and fine blades for perfect results.
Practical information
Date: Sunday 13 April, 2025
Location: "Henriette Brenu" hall, rue Gilles Magnée 123, 4430 Ans Belgium (itinerary)
Start: 15:00
Price: 75€
Languages: English, translated into French and Dutch
Description
The Asian style is the art of freeing oneself from the constraints and rules imposed by traditional grooming techniques, bringing an artistic vision that combines creativity, elegance and sophistication. This particular style makes it possible to create original, accessorised hairstyles. As a specialist in the Asian Style, it is the excellent Olga Zabelinskaya who will be demonstrating it. She will be revealing her secrets for creating an original grooming style, and her techniques for sculpting the coat in a harmonious and creative way.
Lienke Luthart est une toiletteuse reconnue, spécialisée dans les Caniches. Diplômée en 2011, elle a perfectionné son art grâce à des mentors, et a acquis une expertise remarquable à travers des formations, séminaires, workshops et concours. Depuis 2013, elle participe avec succès à des compétitions internationales de toilettage, où elle a remporté 11 médailles d’or, plusieurs titres de Best in Show, et s'est notamment distinguée en remportant le meilleur score de tous les Caniches lors du Championnat du monde en 2017.
En parallèle, Lienke gère son salon de toilettage, Trimsalon de Boomgaard, fondé par sa mère et dont elle a repris la gestion en 2021. Elle élève également des Caniches Standard sous l’affixe Heritage Black Diamond, avec un souci particulier pour la qualité et le bien-être de ses chiots. Passionnée et généreuse, Lienke partage son savoir faire pour former d'autres passionnés et sublimer la beauté des Caniches, qu’elle présente également avec beaucoup de succès en expositions.
Location: rue de la Berwinne 17, 4450 Juprelle, Belgium
Languages: Dutch / English, translated into French
Schedule: from 9.30 a.m. to 5.45 p.m.
Price: 90€* EXCL.
* Drinks, meals, snacks and certificate included.
Limited number of places.
Immerse yourself in a unique day dedicated to Poodle grooming in the company of Lienke Lutharta recognised expert. A unique opportunity to learn and observe in order to perfect your techniques.
Morning: Puppy cutting demonstration
Lienke will give a demonstration of the Puppy cut, sharing :
- Her techniques and tips for a harmonious, aesthetically pleasing haircut.
- Teaching lines to enhance the figure.
- Personalised advice on how to get the perfect puppy haircut.
Afternoon: Observation Workshop Poodle Diamex Team
In the afternoon, participants will have the opportunity to observe a workshop by the Diamex Team, supervisé par Lienke qui accompagnera l'équipe afin d'affiner leurs gestes et de les guider vers la perfection. Les observateurs auront ainsi l'opportunité de profiter des conseils avisés et de l’enseignement de Lienke, tout en découvrant de l'intérieur la dynamique de la Diamex Team.
Feryal Labed has been a groomer and grooming salon manager for 24 years. With years of experience and numerous training courses throughout her career, Feryal has acquired unrivalled expertise in the field of dog grooming. Her background includes in-depth training in dog education, canine behavior and pet massage techniques.
Her passion for animal welfare and her dedication to excellence naturally led her to pass on her knowledge. Today, Feryal Labed trains future groomers, sharing her experience with pedagogy and kindness. Her educational approach, combining practical know-how and theory, enables her students to develop solid skills and prepare for a successful career in animal grooming.
Location: rue de la Berwinne 17, 4450 Juprelle, Belgium
Languages: French, Dutch and English
Day classes: Monday and Friday
Evening classes: Wednesday and Thursday
Inscription: laboratoire.diamex@gmail.com
During her coaching sessions, Feryal covers not only cutting, but also care, bathing and the efficient running of a grooming salon. Feryal's courses focus on commercial grooming and are exclusively participative. What's more, there's no minimum level required, so whether you want to start or improve, Feryal will adapt to your level and your needs.
Daily classes are held on Mondays and Fridays (see #4 Dates), starting at 9.30 and finishing at 15:30. You can bring one or more models as you wish.
Evening classes are held on Wednesdays and Thursdays, starting at 17:45 and finishing at 20:15. Only one model is accepted for these classes.
Day classes:
- Monday 13 January, 2025
- Friday 24 January, 2025
- Monday 24 February, 2025
- Friday 28 February, 2025
Evening classes:
New dates coming soon
Day classes: 75€
Evening classes: 65€